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/* Refined conversion layout: visible work, concise opening, shorter enquiry. */
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.founder-photo{display:block;width:100%;max-width:420px;height:auto;aspect-ratio:1;object-fit:cover;border-radius:8px;border:1px solid var(--line);margin-top:26px}.hero-grid>*{min-width:0}.hero-actions .button{font-size:.875rem}.hero-message .eyebrow,.hero-image figcaption,.work-grid figcaption>span{font-size:.75rem}input:not([type=checkbox]),textarea,select{font-size:1rem}.contact-details:has(>p:not([hidden])){margin-top:28px}.contact-details:not(:has(>p:not([hidden]))){display:none}@media(max-width:800px){.founder-photo{max-width:360px}.hero-message .eyebrow,.hero-image figcaption{font-size:.75rem}.hero-image{padding-bottom:42px}.hero-actions .actions{flex-wrap:wrap}.hero-actions .button{min-width:150px}h1,h2{overflow-wrap:break-word}}
/* Trade-focused refinement: stronger hierarchy and a shorter mobile journey. */
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@media(max-width:800px){.hero-message{order:0}.hero-actions{order:1}.hero-image{order:2;margin-top:8px;height:290px}.hero-message h1{font-size:clamp(2.2rem,6.4vw,3.4rem);line-height:1.13}.hero-actions .actions{flex-direction:column}.hero-actions .button{width:100%;min-height:49px}.hero-actions .small{margin-top:12px}.hero .trust{text-align:left;line-height:1.7}.trust span{margin:0}.work-grid{grid-template-columns:1fr}.work-grid figure>a{height:330px}.next-steps{margin-top:24px}.entry h2{font-size:2rem}.cookie-actions button{min-height:44px}#cookie-banner p,#cookie-banner .text-button{font-size:.875rem}.footer-bottom button{min-height:44px}.nav .button,.menu-toggle{font-size:.875rem}.hero-image figcaption{font-size:.75rem}.section{padding-block:52px}}
/* Focused review funnel. */
.hero-fit{font-weight:700;color:#e0e1e4!important;margin-bottom:0}.hero-proof-link{font-size:.9rem;text-decoration:underline;text-underline-offset:5px;align-self:center;color:#d1d5db}.hero-actions .actions{align-items:center}.hero-actions .button{font-size:.875rem}.core-benefits{grid-template-columns:repeat(3,minmax(0,1fr))}.audience-note{max-width:850px;margin:28px 0;color:var(--muted)}.three-steps{grid-template-columns:repeat(3,minmax(0,1fr))}.case-study{display:grid;grid-template-columns:.85fr 1.15fr;gap:60px;align-items:center;margin-top:35px}.case-study figure{margin:0;background:#17191d;border-radius:8px;overflow:hidden}.case-study figure a{display:block;padding:20px}.case-study img{display:block;width:100%;height:390px;object-fit:contain}.case-study figcaption{padding:16px 20px;color:#d2d6dd;font-size:.875rem;border-top:1px solid #36383e}.case-study h3{font-size:1.75rem}.case-detail dt{font-weight:700;margin-top:20px}.case-detail dd{margin:5px 0 0;color:var(--muted)}.case-study .small{color:var(--muted);margin-top:24px}.managed-summary{display:flex;align-items:center;gap:45px;margin-top:30px;padding:35px;background:var(--soft);border:1px solid var(--line);border-radius:8px}.managed-summary>div{flex:1}.managed-summary>.button{max-width:280px;flex-shrink:0;text-align:center}.managed-summary p:last-child{margin-bottom:0}.founder-promise{font-size:1.6rem;line-height:1.4;font-weight:700;color:#202227!important}.extra-services{margin-top:30px}.nav>.button{max-width:260px;text-align:center}.nav nav{gap:18px}.contact-copy h2{font-size:clamp(2rem,3.5vw,3rem)}
@media(max-width:1000px){.nav nav{gap:12px}.nav{gap:15px}.nav>.button{max-width:215px;padding:12px}.case-study{gap:35px}}
@media(max-width:800px){.nav>.button{display:none}.menu-toggle{margin-left:auto;min-height:44px}.core-benefits,.three-steps,.case-study{grid-template-columns:1fr}.case-study{gap:28px}.case-study img{height:330px}.managed-summary{display:block;padding:26px}.managed-summary>.button{max-width:none;margin-top:24px;width:100%}.hero-proof-link{padding:8px}.hero-actions .actions{align-items:stretch}.mobile-cta{font-size:.875rem;text-align:center;min-height:52px}.contact-copy h2 br{display:none}.founder-promise{font-size:1.4rem}.three-steps{gap:12px}.hero .trust{font-weight:600}}
